Back 4 Good is delighted to announce the launch of our annual Christmas Talent Campaign, one of the most successful and far-reaching recruitment initiatives targeting skilled professionals across the globe. Each year, the festive period offers a unique opportunity: thousands of highly qualified workers return home for Christmas, reconnecting with family and community while also reassessing their future plans. Our campaign captures this moment by with our simple message Home for the Holidays ? Why not Stay ? .
In 2025, Back 4 Good has integrated cutting-edge artificial intelligence throughout the campaign to identify, engage, and inspire top international talent. Using AI-driven audience segmentation, multilingual content generation, behavioural analytics, and automated micro-campaigns across all regions, we are now able to communicate directly with skilled professionals in every major diaspora hub, including the USA, Canada, Australia, New Zealand, the UK, Europe, and South-East Asia.
These tools allow us to understand skills patterns, match candidates with real-time vacancies, and personalise campaigns for nurses, healthcare professionals, IT specialists, engineers, construction workers, AI specialists, financial services experts and many more. Our talent pipelines across our global domains—Back4Good.ie, Back4Good.org, Back4Good.ca and Back4Good.asia—are expanding rapidly, giving employers unprecedented access to returning and relocating professionals who are actively planning their move during the holiday period.
This year’s Christmas Talent Campaign will feature:
AI-powered global outreach across all platforms
Personalised return-home messaging for key talent clusters
Sector-specific talent funnels for urgent skills shortages
Targeted engagement ads to Irish, UK, US, Canadian and Asian diaspora audiences
A dedicated Christmas Campaign Support Team to assist employers and public bodies
A cross-channel promotional drive, including Facebook, LinkedIn, Instagram and diaspora networks with over 250,000+ followers
Back 4 Good is inviting Employers , State Organisations, semi-state bodies, local authorities across all sectors to join this year’s campaign. By signing up now, partners gain early access to talent streams, priority inclusion in our AI-driven matching system, and premium placement in our international promotional cycle throughout November, December and early January.
