Our 2025 Back 4 Good Halloween Digital Marketing Drive – “Home for the Holidays? Why Not Stay?” – has exceeded all expectations, generating record levels of engagement from Irish professionals around the world.
The campaign reached thousands of skilled professionals overseas, sparking real interest in returning home to Ireland to live, work, and contribute. It reaffirmed our core mission — to connect global Irish talent with genuine career opportunities across every county in Ireland.
Massive Online Reach and Engagement
Across our Back 4 Good and Your Future In network of community pages, engagement soared during October, with conversations, shares, and sign-ups growing significantly. One standout example was our Your Future in Terenure page, which recorded an extraordinary 350,974 views in just 28 days — a 40% increase on the previous period.
This surge in activity highlights how powerful localised community engagement can be when combined with a national message of opportunity and belonging.
Who Engaged with the Campaign
Our audience insights show that engagement was strongest among professionals aged 25–34 (38%), followed by 35–44 (21%), confirming that Ireland’s next generation of skilled workers is ready to return and invest their energy and expertise back home.
The campaign also performed strongly across the 18–24 group, with younger professionals showing growing curiosity about returning earlier in their careers to take advantage of Ireland’s expanding job market.
Global Reach – Local Impact
Interest came from all corners of the world — from New York, Toronto, and San Francisco, to Berlin, Dubai, and Sydney. Many respondents shared stories of wanting to return home for family reasons, a better work-life balance, or the growing availability of hybrid and remote roles in Ireland.
Employers across multiple sectors — from technology, construction, and healthcare to finance, education, and creative industries — are now in contact with potential returnees through Back 4 Good. This direct engagement between skilled professionals and Irish employers is exactly what our platform was designed to achieve.
A Powerful Message – and a Growing Movement
Our Halloween campaign delivered more than just numbers; it reignited a sense of possibility. The idea of returning home is no longer a dream for many — it’s a plan.
We’re deeply grateful to everyone who engaged, shared our message, and helped spread the word across global Irish communities. Together, we’re building a sustainable and inclusive future, driven by Irish talent returning home.
Join the Movement
If you’re a skilled professional overseas, there has never been a better time to come home. Explore live roles, register your interest, and connect with employers ready to welcome you back.
Visit www.back4good.ie
back4good@tuta.com
