This Halloween Back 4 Good is launching a vibrant digital marketing campaign aimed at skilled professionals returning home for the holiday season. Running throughout Halloween Week, the campaign carries a simple yet powerful message:

Home for the holidays? Why not stay?

Across our platforms — including Back4Good.ie, Back4Good.org, Back4Good.ca, and Back4Good.asia — the initiative will reach hundreds of thousands of followers and returning professionals considering a permanent move back home. With many travelling to reconnect with family and friends during the mid-term break, this is the perfect moment to remind them that opportunities are flourishing across Ireland, the USA, Canada, and Asia.
The campaign uses creative storytelling, short videos, and social media spotlights featuring real professionals who have returned home and rebuilt their careers locally. Through authentic stories and direct engagement, Back 4 Good encourages those abroad to explore what’s possible — a sustainable career, community, and future — right where they belong.

At the heart of the campaign is connection. Skilled professionals abroad often maintain strong emotional and family ties to home, yet many remain unaware of the wealth of opportunities waiting for them. Back 4 Good bridges that gap, providing links to employers, recruiters, public bodies, and enterprise agencies eager to attract skilled people back to their regions.

This Halloween, we are extending an open invitation to employers, local authorities, government departments, and state agencies to participate in the campaign. By partnering with Back 4 Good, you can highlight job openings, relocation incentives, and local initiatives to our global audience. Together, we can make this a turning point for the Irish diaspora — transforming short holiday visits into long-term returns.
Employers and organisations taking part will benefit from targeted exposure across Back 4 Good’s extensive social and digital channels, bespoke content creation, and inclusion in our “Stay for Good” themed video and email campaigns. With over 300,000 followers across social platforms and thousands of website visitors each week, your brand can connect directly with high-calibre candidates actively considering their next move.
The Halloween campaign will run from October 25th through November 3rd, coinciding with peak travel and family reunion periods. It’s a time when many reflect on where they are — and where they truly want to be. Back 4 Good’s message is timely, positive, and rooted in opportunity:
“Home for the holidays? Why not stay?”

If you are an employer, state body, or community organisation interested in joining the campaign, email back4good@tuta.com to learn how your organisation can be featured.