Job Title: Digital Marketing Manager
Location. Dublin/Cork/Galway
Employment Type. Full-time
Salary. Competitive, based on experience
Job Overview
We are seeking a number of Digital Marketing Managers to lead our clients online marketing efforts, drive brand awareness, and generate leads through digital channels. The ideal candidate will have a strong background in digital marketing strategies, including SEO, PPC, social media, email marketing, and content marketing.
Key Responsibilities
– Develop and execute digital marketing strategies to increase brand visibility, engagement, and conversions.
– Manage **SEO/SEM** efforts, including keyword research, on-page optimisation, and paid advertising (Google Ads, LinkedIn Ads, etc.).
– Oversee **social media marketing** (Facebook, Instagram, LinkedIn, Twitter, TikTok) and create engaging content.
– Plan and execute **email marketing campaigns** (newsletters, automation, lead nurturing).
– Analyse performance metrics (Google Analytics, HubSpot, etc.) and optimise campaigns for ROI.
– Collaborate with content creators, designers, and external agencies to produce high-quality digital assets.
– Stay updated on **digital marketing trends** and implement best practices.
– Manage budgets, track KPIs, and report on campaign performance to stakeholders.
Requirements
– 3+ years of experience in digital marketing, preferably in a managerial role.
– Proven track record in **SEO, PPC, social media, and email marketing
– Proficiency in **Google Analytics, Google Ads, Meta Ads Manager, and marketing automation tools** (e.g., HubSpot, Mailchimp).
– Strong analytical skills with the ability to interpret data and make data-driven decisions.
– Excellent communication and project management skills.
– Bachelor’s degree in Marketing, Business, or a related field (preferred).
Nice to Have
– Experience with **e-commerce marketing** (Shopify, WooCommerce).
– Knowledge of **UX/UI principles** and conversion rate optimisation (CRO).
– Certifications in **Google Ads, Meta Blueprint, or HubSpot**.
Benefits
– Competitive salary & performance bonuses.
– Flexible/hybrid working options.
– Professional development opportunities.
How to Apply
Interested candidates should submit their **CV and cover letter** to back4good@tuta.com
