Tag Archives: Users

Back 4 Good’s Keara making significant global impact.

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Keara Lydon the Dublin based model who is the face of Back 4 Good is taking the modelling world by storm .

Keara is no stranger to fame as she is already crowned the most beautiful girl in Ireland going onto represent Ireland in the world finals in Dubai.

Keara more recently was front and centre in the remarkable progress that Back 4 Good has made across the globe and her face is now on display from London to Paris to Shanghai to New York and Melbourne and Toronto .

The Back 4 Good concept is now in over 75 cities across the globe with invitations to bring the concept to another 30 before the end of august .

The Digital marketing campaign has focused strongly on social media and this has resulted in over 500k followers on Facebook and 27,000 followers on LinkedIn with significant registrations of users resulting from this traffic .

Keara has driven this huge traffic with her image rolling out on many social media platforms including LinkedIn Facebook ,Twitter and Snapchat among the mediums that are responding strongly .

Keara who is 19 was born in South Africa and raised in Dubai,she now lives back in her family’s homeland of Ireland .

Back 4 Good has over 77,000 users or Irish origin and has in excess of 200,000 users in Asia having just recently launched in Shanghai,Beijing and Hong Kong.

The concept of skilled professionals returning to their own city, town or village is gaining traction as the battle for talent hots up with packages of incentives available for returnees .

To compliment our product suite Back 4 Good will be launching our unique e-college offer on our platform which will make over 10,000 courses available across partner cities and users will be able to book and take their course online or in classrooms their own town,village or city.

This exciting development will enable users to seamlessly update their cvs for the many roles available on the platform and if they apply for a role and their cv is short of a particular skill the platform will offer a certified course in this skill for the user who will be then able to add the skill to their cv once they have complete the relevant course .

This is an exciting development bringing together careers, education and upskilling online through Back 4 Good .

Users flock to Talent Platform -Back 4 Good -Your future in Ireland

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Back 4 Good the new online platform targeting skilled professionals from overseas has just exceeded 30,000 users in the first month since the site was rolled out live .

The platform has a number of key differences that set it apart from standard   job boards and recruitment agencies websites .

Users are spread across the Globe with interesting interactions from New Zealand Australia and Asia .Each sector is covered on the site and the site is driven by providing content that is of interest to passive professionals .

Back 4 Good has figured out what users want with this new platform and the county by county Talent strategy is attracting significant interest among the Irish abroad who wish to return home to their own town village or city .

According to its creator Gregory Craig the site and campaign have exceeded his original targets ” we built the brand at street level through clever social media and went live last month, our targets in month one have exceeded my expectations , our focus on a county by county strategy is a winner ,it makes no sense to attempt to try and encourage people to live and work in Ireland by a focus on Dublin all the time, opportunities are now available in many towns and cities throughout Ireland and we intend to develop our online county talent  registers to meet the demand from employers both private and state ” These registers will be a valuable resource for agencies such as the IDA and Enterprise Ireland and are rural redevelopment inaction

The platform is looking for state involvement as the user numbers expand ” there is a lot of spare capacity in the Department of Social Protection now that unemployment is at 7% ,the Department still has the same placement staff that were there when unemployment was at 17%, we are looking for these expert skilled staff to work on our county strategy and become active in matching and placing the users on our platform into positions with employers  in each town and village in Ireland ” said Craig .

Ireland needs a consolidated program to bring together all overseas Talent programs into one platform This approach is cost effective and measured and will deliver results by expanding Ireland’s Talent Pool  and fill many unfilled roles in all sectors .

If you want to become  involved in promoting  opportunities in your county or if you want to fill that difficult to fill  role  in your firm contact Back 4 Good today .