We are delighted with the response to our innovative summer campaign “ Home for The Holidays ? Why not Stay ? which had resulted in a significant increase in organic engagement.
In particular the county by county approach to our creative work has impacted with families and friends at home in Ireland  who are reaching out to their love ones as they spend some time at home in the tremendous weather .

Back 4 Good’s Home for the Holidays summer campaign is making waves across social and digital media, with early results confirming a significant impact. The campaign’s standout success has come from its bold, visual approach — with campaign images generating 735% more views than average, outperforming most talent marketing efforts globally.

“This is a powerful affirmation that our organic campaign, driven by authentic community engagement and compelling messaging, is striking a chord,” said Greg Craig, Founder of Back 4 Good. “We’re seeing extraordinary interaction levels — all without paid promotion.”

The momentum has been fuelled by the platform’s massive digital footprint, including:

• 340,000 Facebook followers engaging across global Back 4 Good regional pages
• 90,000 LinkedIn followers and 30,000 direct connections, ensuring exceptional reach in professional networks
• A strong Instagram presence, with June alone showing a marked increase in impressions and content shares

With focused taglines like “Your future in Ireland” and regional calls such as “ Birr wants you back 4 Good”, the campaign is personal, localised  and timely — tapping into the emotional connection of skilled professionals considering a return home.

The Home for the Holidays campaign is also a central driver of Back 4 Good’s wider mission: to connect skilled diaspora talent with top employers in Ireland and across the globe, using AI-powered recruitment tools, hyper-targeted social outreach, and a unique regional reactivation model.

Employers are encouraged to join this record-breaking loop campaign and tap into a motivated, qualified talent pool ready to return and contribute.

For sponsorship, media, or talent partnership opportunities, contact:

gregcraig@me.com

www.back4good.ie